Competition Report
Consultoría de Negocios
Our competition studies are based on key consumer parameters such as existing supply, pricing, product or service quality, and customer service.
We conduct an in-depth analysis of competitors’ weaknesses to identify opportunities that allow us to address market gaps, stand out from the beginning, and position the business competitively.
Brand value alone is not enough. What truly makes the difference is a precise analysis of what to develop, how to do it, and where to implement it.
We evaluate the differentiating factors we can offer compared to the competition, not only in terms of pricing and products, but also in terms of innovation and value proposition.
Customer service becomes our most significant differentiator when market conditions are similar. That’s why we conduct a detailed analysis of what direct competitors offer and how we can outperform them.
The chosen implementation area often overlaps with the highest concentration of direct competitors. This is strategic, as consumers compare options within the same environment. Being present in these areas allows us to capture higher demand with clearly defined needs.
Quality is key in the service sector, what truly builds customer loyalty, even more than pricing.
We support our clients throughout the entire process: from initial implementation to ongoing business development.
Our Analytical Approach
We start with accessible data to understand the current market offering and segment the audience intelligently.
We analyze:
- Digital presence and social media.
- Brand aesthetics and target audience.
- Service quality (based on reviews and references).
- Pricing levels (market averages).
- Consumption indicators aligned with local demographic profiles.
Types of Competition
We identify three types of competition:
- Direct: Products or services within the same range, at similar prices, and targeting the same customer segment.
- Indirect: Similar products, but in different ranges or categories.
- Tertiary: These are different offerings aimed at the same target audience. In the B2B segment, these competitors “already have market trust.”
Tertiary competitors should not be overlooked, they can become strategic allies through partnerships or collaborations.
Analysis Outcome
Before making any implementation decisions, we deliver an initial report with our findings, identifying the business’s strengths and weaknesses and outlining a preliminary market segmentation
Contact us for more detailed and complete information about our competitive studies.