Market Research
Consultoría de Negocios
It will depend on whether it is a B2B or B2C project; in both cases, the implementation area or zone remains a determining factor.
Concerning B2B, it is vital to build trust; a certain amount of time is needed to position oneself as part of the supplier portfolio. It is essential to have client references from those they have already worked with and developed connections with.
We know that the most effective market study is conducted after launching the product or service, as it allows us to adapt our product or service to the current market situation. However, we will identify and analyze our target from the beginning to meet your needs.
In these market studies, we take our reports on the competing competition very much into account.
Objective analysis
Segmentation
Positioning
Regarding B2C, external factors to the planned offer can determine the success or failure of your venture, such as the evolution of the area or region itself and urban planning projects.
As we know, there are two types of market studies: qualitative and quantitative. Initially, we focus on quantitative studies since it is the point that will guide us initially.
Quantitative market research provides consumption data and census information. (Population core)
Knowing if there is an oversupply in our implementation area is one of the first parameters we need to control. We will study or evaluate other areas where our product or service can make a difference. The advantage is that our studies are based on experience rather than big data, like most studies.
Once the first market study is completed, we will develop a detailed Business Plan necessary for obtaining an Investor or Business Visa, if applicable. We will take care of it.
Markets are in constant evolution; we regularly update our reports.
Contact us for more detailed and complete
information about our market studies.