Business Competency Report
Consultoría de Negocios
Our studies are based on consumption metrics, such as supply, costs, quality, and service.
We analyze the weaknesses of the competition. In this way, we will understand their shortcomings and how to cover them with our products or services to be competitive from the beginning.
The strength of the brand lies not only in its size but also in the detailed analysis of What, How, and Where to develop a project.
Regarding your commercial offer, we must analyze what differences we can develop about potential competitors, such as the offer itself, costs, and innovation. Under equal conditions, our main advantage is the service; we must analyze what our direct competitors offer and seek
the difference.
The implementation area will be where we have most of our direct competition; the consumer usually knows the offerings of a particular area, which helps attract consumers.
In the service sector, the determining factor must be the quality of the services, as this generates customer loyalty rather than the costs themselves, as may happen in many cases.
We know these processes and will support you in implementing and developing your venture.
Our Business Competition Analysis
Initially, we will work with easily accessible data that will allow us to understand the existing offer and, from there, begin to analyze and segment the market.
We will analyze their presence on social networks, their presentation, and the consumers they are aimed at; we will study their advantages and the quality of their service through direct references.
The cost of the service is usually conditioned, so our analysis will be based on an average.
We will base our analysis on consumption indicators about the core population to determine your target
There are direct, indirect, and tertiary competitors. We usually find indirect competition, with products similar to yours but in different ranges, whether higher or lower.
Direct competitors address precisely the same market with products of the same range and very similar prices with little difference. These competitors are the answer to the same demand, service, customer service, and incorporation of specific products that, although they represent a small volume in turnover, can generate solid commercial links.
We have the necessary tools to analyze our tertiary competitors. They must be part of our target market since they target the same audience with different products. In the case of B2B, “they already have the market.”
Our Business Competition Analysis
We will first identify the strengths and weaknesses of our own business and train ourselves to understand the market.
We will work on segmentation and conduct a study on agreements and collaborations with our
tertiary competitors.
We will issue a first report with initial conclusions before establishing any process.
Contact us for more detailed and complete information about our competitive studies.