Market Research
MARKET RESEARCH, IMPLEMENTATION AREA & COMPETITOR ANALYSIS
APPROACH & PROCESS
Our work begins with a thorough Market Study that assesses the project’s viability based on the existing supply.
We then conduct a detailed analysis of the active competition in the area and, finally, determine the most suitable Implementation Zone.
Unlike those who rely solely on standard databases, we validate and enrich the information through on-site field analysis.
We accompany the investor on visits to the pre-selected cities and their main commercial areas. This on-the-ground experience, conducted after the preliminary studies, offers a real and concrete perspective supporting strategic decision-making.
Note: If the investor prefers not to make this in-person visit, our reports are designed to provide all the necessary information to move forward independently and confidently
COMPETITOR ANALYSIS
Our competitor reports aim to Cleary understand the current market offerings, identify their weaknesses, and uncover their competitive advantages. We analyze the following factors:
- Identity and location of competitors.
- Business strategies and pricing policies.
- Sales channels used.
- Advertising and marketing efforts.
- Digital presence and online visibility.
- Value proposition.
- Customer reviews and reputation.
OUR METHODOLOGY
1
On-site evaluation of three cities and their main commercial areas
We study three cities and, within each one, three key commercial areas. We observe foot traffic, peak hours, consumer habits, and other critical factors to determine the best location for your business accurately.
2
Strategic comparison for well-rounded decision-making
By analyzing multiple cities and retail zones, we can compare key variables and make informed decisions more objectively and flexibly
3
Beyond implementation: business transformation
Our service goes beyond simply identifying a location. We support the investor, whether a company or an individual, through a broader transformation process designed to maximize the project’s potential with a strategic business mindset.
We understand how important this step is. That’s why we dedicate the time and focus needed to ensure that every decision is made with clarity and rationality, avoiding rushed or emotional choices that could compromise the project’s success.